Designed for creators.

Our Mission:
Make WordPress Brilliant Again

We build tools that empower developers, designers, and dreamers to create with speed, style, and confidence.

Our Story

oOMF! started with a simple idea — that building WordPress plugins shouldn’t feel like wrestling with outdated tools or inconsistent frameworks.

We wanted a better way to design, build, and manage modern plugins — a way that’s fast, reliable, and actually enjoyable. So we built it.

What We Do

Plugins that empower
Each oOMF! plugin is crafted with clean code, modern UI, and developer-first flexibility — from login flows to analytics dashboards.
Tools for creators
Our DevKit and builder tools streamline everything from plugin scaffolding to release management, combining performance and polish.
A platform that evolves
oOMF! isn’t static. It’s designed to grow — with new modules, APIs, and builder features that adapt to how creators actually work.

Our Principles

Modern by design
Every interface, process, and plugin is designed for today’s WordPress — fast, accessible, and beautiful.
Built for humans
We value clarity and ease over complexity. Our docs, tools, and UI are made to get out of your way.
Secure and responsible
Nonces, sanitisation, i18n, and best practices aren’t optional — they’re defaults.
Community-driven
We build openly, listen closely, and continually refine based on real-world feedback.

Behind oOMF!

oOMF! was founded by Jordan Lovelle, a designer-developer from Melbourne, Australia, passionate about creating tools that make the web faster, cleaner, and more human.

From UX and development to hosting and automation, Jordan has spent over a decade helping businesses and creators get more out of WordPress — now through the growing oOMF! ecosystem.
Read More About Jordan

What's next?

oOMF! was founded by Jordan Lovelle, a designer-developer from Melbourne, Australia, passionate about creating tools that make the web faster, cleaner, and more human.

From UX and development to hosting and automation, Jordan has spent over a decade helping businesses and creators get more out of WordPress — now through the growing oOMF! ecosystem.
Give your next WordPress project the oOMF! it deserves.

Build faster. Design smarter.
Create brilliantly.

From login flows to complete plugin ecosystems, oOMF! helps creators, developers, and dreamers build beautiful WordPress experiences with speed, polish, and confidence.

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